To help humanize the Verizon Wireless brand, Suzanne and her team came up with the idea of creating a brand new day called Connection Day. The goal was to help commuters turn their Thanksgiving trek into a triumph by giving them entertaining content and digital giveaways on the busiest and most stressful travel day of the year - the day before Thanksgiving.
We partnered with premium vendors (Amazon, Apple, Condé Nast, Gogo, Boingo, Pandora, JetBlue) to give away free content to keep them entertained and connected all day. These giveaways were free to everyone and Verizon "More Everything" customers received an extra 2GB of data for being brand loyalists.
From ideation to customer journey, from media planning to buying, this integrated campaign delivered a holistic campaign including: online display, pre-roll video, radio, and a landing page experience.
Connection Day generated almost 3.7 million visits to the landing page, driving over 735,000 sign-ups and more than 1.461 million visitors to VerizonWireless.com on Connection Day. Additionally, it won a DMA Echo Award and has been featured on: Advertising Age, BGR. CIO Today, C/NET, CNN Money, Digital Trends, engadget, Fast Company, Geek, Good Morning America, Mashable, MTV, Nasdaq, NBC, New York Times, PC Magazine, Phandroid, Reuters, Today Show, VH1, Washington Post, and more.
Famous American sculptor Jonathan Prince tasked us with turning him from an artist into a brand prior to his private auction at Christie’s on September 9, 2019. To do so, we started with the basics: logo, brand guidelines, new website, photoshoot, and social assets.
This rebranding campaign helped showcase his new brand along with his incredible conceptual art in anticipation of his big fall show. We then went on to photograph the opening night Christie’s Sculpture Garden Event on September 9th to help him further strengthen his brand.
“Thanks to The AGNCY for spending time rebranding me for my exhibition at the Christie’s Sculpture Garden. Great job from all involved, including Suzanne Darmory.” Jonathan Prince, CEO of Jonathan Prince
Suzanne was featured as number 14 of the 29 most powerful female trailblazers in digital by Refinery 29 at dmexco 2017. All 29 women revealed their success secrets, leadership tips, and the awful advice that they didn’t take.
“Young female creatives tend to be afraid to be vocal. You are your biggest advocate. Don’t be quiet.” Suzanne Darmory, Executive Creative Director.
Suzanne worked on digital creative for L’Oreal Paris at two different ad agencies, Zeta and R/GA. As Executive Creative Director at Zeta, she lead every aspect of the digital customer journey for L’Oreal. She oversaw the creative team on targeted emails, taking them through the entire customer acquisition stream (acquisition to retention to loyalty). All tracked with either A/B or multivariate tests and optimized accordingly.
At R/GA, she connected to create the first L’Oreal Paris website and wrote all of the copy over a course of a year. Additionally, she wrote copy for all of the branded L’Oreal websites including: Advanced RevitaLift, Age Perfect Pro-Calcium, Color of Hope, L'Oreal Awards, Women of Worth, and more.
This L’Oreal Paris work won one IAC Award and two W3 awards.
In the fall of 2018, the Miami Ad School created a campaign to target well-known Creative Directors to submit their unpublished first chapter to their pool of chapters to help create the “Chapter One” book.
My chapter “The Creation of Copygirl” was featured in this book and showcased my early career and some pitfalls along the way. The quote that they used to sum up my chapter, “ Hi, it’s Herb for Ingrid.’ and I asked, “Herb who?’ at which point Herb Ritts promptly hung up on me.”
Other featured authors include: Susan Credle, Tom Christmann, Paul Nagy, and many more.
LunchboxWax hired The AGNCY to create a conceptual social media campaign that could last for an entire calendar year. The brief asked us to create an idea that helps people stop people in their tracks and make them think differently about the way they wax. It also tasked us with increasing brand awareness, improving guest counts, and creating guest retention.
Our solution was a concept called “Wax Poetic”, an idea that turned waxing into a conceptual art form. After a two-day photoshoot, our copy and visuals showcased the poetry to ripping out hair, the music to being powdered, and the true art form of waxing.
Suzanne acted as both Creative Director and Executive Producer for this Cold Brew Cafe Campaign, which included: DRTV commercial, photo shoot, and all supporting sales and marketing materials.
This commercial ran nationally and increased sales significantly for the Cold Brew Cafe machine on Amazon.com.
Let’Soul is an e-commerce website that is based on the principle of gratitude. Our mission was to help our client streamline her messaging so the gratitude message was the primary message and the Let’Soul boutique became the secondary message.
To do so, we created a new logo, brand guidelines, website, and social concepts for better integrated cadience. We also created speciality logos for special occasion to use on special gratitude days.
“For years, it’s taken me to bring clarity to my Let’Soul vision. It took Suzanne and her team just moments to understand and articulate my vision and what I was trying to accomplish. From logo to manifesto, to website, to social presence - they helped me push my vision further than I could imagine with a perfect “lock and a key” combination. They are an amazing team!” Goranka Vucenovic, Owner/Founder of Let’Soul
Roula is a concierge bike service that tasked us with improving their social feed and the cadence of their social posts. We created a social calendar and shot both video and photography for them.
This was a short collaboration that we did for Roula to kick off Memorial Day by showcasing the switch from darks to lights with branded Roula socks.
To educate HSBC consumers on how they could reduce their carbon footprint, Suzanne partnered with a team of creatives to execute the award-winning "There's No Small Change" campaign. The concept was that every small change helped the environment. This messaging was communicated through : print ads, posters, direct mail, website, and digital.
This campaign won an: Communicator Award, ECHO Award, and Green Effie Award. Additionally, it was featured in Directory Magazine.
In order to feature the importance of vacations, Suzanne and her art director created an unbranded, stop-motion video for Royal Caribbean Cruise Lines to help people reframe the way that they think about vacations.
“Vacation Daze” featured the struggle between work you and vacation you. All props were made exclusively for this video by a team of visual artists. We also then created a live-action version called “Presentation Demonstration”.
Royal Caribbean Vacation Days was featured in: AdPulp, AdWeek, BrandWeek, Creativity Magazine, and Forbes.
To rebrand Acxiom in a modern way that positioned the company as the leading provider of data-driven, one-to-one data-driven marketing solutions, Suzanne and her team created a fully integrated campaign to cut through the oversaturated market.
This campaign included a: sizzle reel, website, email campaign, holiday campaign, and look book.
Clean & Clear wanted to target young women in a fresh, new way. To brand them in a modern way, we created a strong manifesto along with showcasing youthful images and copy. This digital campaign aligned closely with their print campaign to create a cohesive experience.
Talk about Clean & Clear and under control.
To showcase how entertainment and information is at the core of what Disney does while information and services are at the core of what Zeta does, Suzanne worked with Fivestone Studios to create this inspirational video. It highlights the customer journey through the four Zeta pillars:
1. Listen to live consumer signals now
2. Engage in the moments that matter now
3. Connect to any device, wherever people are
4. Know what works, what doesn’t, and what’s now
Suzanne and her team launched the Chase American Giving Awards, which celebrates local charities and was aired on CBS’ “American Giving Awards” show that December.
To create digital awareness of this campaign leading up to the Facebook Sweeps, we advertised on ATM machines and online. The winning charity was announced live.
Suzanne acted as Executive Creative Director for this Ahold Pet’s Needs email, which won Best in Show Single Execution in the 2018 OMMA Awards and Gold W3 for Branded Content.
The campaign goal was to help Ahold sell more pet products in North America since shoppers don’t necessarily associate their supermarkets with high-value animal care. This email promoted month-long offers, along with cheerful messaging, fun interactions, and the Pet Pharmacy Finder to drive home the idea that Ahold stores are the one-stop solution for all pet needs.
The success of this email was based on data-backed insights that animal owners are placing a newfound emphasis on high-quality pet care. We targeted pet owners who frequented Ahold stores and purchased pet care items, but who hadn’t purchased anything in the past 28 weeks.
The open rate was 25.73%, increased from the 18.34% average open rate for other Ahold campaigns. The click-to-open rate for this email was 25.80%, far exceeding Ahold’s retail average of 7.97%. 89% of users submitting an answer for the Dogs vs. Cats Poll, making it a top five click through for Ahold.
Verizon Wireless tasked Suzanne and her team to feature products in a very human and emotional way, so they created a campaign called “Firsts”.
These two commercials featured products in an emotional and impactful way: “Firsts” featured such emotional firsts as a child’s steps, a first apartment, a first job and “Time Together” featured the power of human connections that are powered by Verizon Wireless, America's largest LTE network.
For almost three years, Suzanne was the Executive Creative Director who lead the HP Creative Team to deliver an enormous amount of award-winning digital assets every month including the following:
- The New Product Launch, which featured these three animated new product emails
- The Spectre X2 Launch, which featured a clean modern design to illustrate the detachable laptop
- Omen targeted series gamers with a sleek design
- The Star Wars Special Edition Notebook launch, which leveraged the brand integration between HP and Star Wars
This HP work won: one Caples Award, six Communicator Awards, 17 IAC Awards, and 10 W3 Awards.
To focus on Verizon Wireless Small Business owners, we created a thirty second commercial called "Digital Dogs" to help highlight a day in the life of a small business owner and all of the Verizon products and solutions that keep small business owners running on a daily basis.
Suzanne acted for Executive Creative Director for several Sprint campaigns, including these three award-winning campaigns.
The first was called Making Magic for Mother’s Day. The challenge was to get Sprint Android customers to upgrade to Samsung Galaxy 8 for just $10 a month. We tied the offer into Mother’s Day to reinforce the idea that we are all part of the greater Sprint family.
The second was called Sprint Brings Samsung G39 into Focus. The target was Sprint consumers eligible for an upgrade to the Samsung GS9 and GS9+. To do so, we featured the camera and its ability to take nighttime photos. We doubled open rates and improved the journey’s open rates by 354%.
The third was called Sprint’s Add-a-Line Sweetens the Pot. The goal was to couple the add-a-line deal with great prices to sweeten the pot. We used the “spring bee” theme to leverage Sprint’s strong brand presence.This email had a 21% lift in open rates and 50% lift in web conversation rates, hitting a sweet spot for both consumers and client.
Sprint Making Magic for Mother’s Day won a Silver W3 for General Marketing Categories for email marketing.
Sprint Brings Samsung G39 into Focus won a Silver W3 for General Marketing Categories for email marketing.
Sprint’s Add-a-Line Sweetens the Pot won a Silver W3 for Marketing Features for art direction for marketing.
Our task was to demonstrate how Verizon Wireless offers consistent, reliable wireless service. Suzanne and her team worked with Masters & Savant to create “No More Wifi Drama”, which targeted millennials to demonstrate how it's more affordable than ever before.
This pre-roll spot has been viewed over 3 million times on YouTube.
Beaulieu Vineyards partnered with Chris Noth to encourage fans to nominate their favorite Hometown Hunger Hero as part of the Give & Give Back Campaign.
As lead Creative Director, I supervised the photoshoot in Beaulieu Vineyards (Napa Valley) and created all of the collateral, pre-roll videos, and social posts.
Sterling partnered with Padma Lakshmi to encourage fans to submit their favorite hosting tips and tricks to the Ultimate Host Contest with a massive, integrated campaign.
As lead Creative Director, Suzanne supervised and directed the photoshoot at Sterling Vineyards in Napa. Additionally, she created all of the deliverables for the: print ads, billboards, banners, videos, and social media materials.
In an effort to highlight Disney Vacation Club's magical experiences and deluxe accommodations, we created the Disney “You Belong Here” print campaign.
This campaign leveraged the iconic GPS symbol with the Mickey Mouse ears to highlight each magical and ownable Disney moment.
Suzanne and her team created and executed “50 Summer Moments” Haagen-Dazs social campaign, which encouraged fans to submit their favorite summer stories and photos to #HDmoment on Tumblr, Twitter, and Instagram.
We had fashion, style and food influencers choose the Top 50 Summer Moments, which created the final free Ode to Summer e-Book, which was downloadable on iTunes and Amazon.
For several years, Suzanne worked on digital creative for Garnier both at R/GA and at Zeta.
As Executive Creative Director at Zeta, she lead every aspect of the digital customer journey, from the website preference center to the targeted emails.
This Garnier work won two IAC awards.
To target millenials, Suzanne and her team collaborated with Buzzfeed to create several posts that varied from back-to-school anxiety to phone battery stress and target them in a pop culture way.
These two separate Excedrin initiatives featured migraine sufferer Jordin Sparks. The first was a Live Chat with Dr. Keri Peterson; the second was a co-branded effort with Walmart featuring a free downloadable MP3 called "Skipping a Beat".