Suzanne was featured as number 14 of the 29 most powerful female trailblazers in digital by Refinery 29 at dmexco 2017. All 29 women revealed their success secrets, leadership tips, and the awful advice that they didn’t take.
“Young female creatives tend to be afraid to be vocal. You are your biggest advocate. Don’t be quiet.” Suzanne Darmory, Executive Creative Director at Zeta
Suzanne acted as Executive Creative Director for this email, which won Best in Show Single Execution in the 2018 OMMA Awards and Gold W3 for Branded Content.
The campaign goal was to help Ahold sell more pet products in North America since shoppers don’t necessarily associate their supermarkets with high-value animal care. This email promoted month-long offers, along with cheerful messaging, fun interactions, and the Pet Pharmacy Finder to drive home the idea that Ahold stores are the one-stop solution for all pet needs.
The success of this email was based on data-backed insights that animal owners are placing a newfound emphasis on high-quality pet care. We targeted pet owners who frequented Ahold stores and purchased pet care items, but who hadn’t purchased anything in the past 28 weeks.
The open rate was 25.73%, increased from the 18.34% average open rate for other Ahold campaigns. The click-to-open rate for this email was 25.80%, far exceeding Ahold’s retail average of 7.97%. 89% of users submitting an answer for the Dogs vs. Cats Poll, making it a top five click through for Ahold.
To help humanize the Verizon Wireless brand, Suzanne and her team came up with the idea of creating a brand new day (Connection Day) that connected travelers to the their favorite things on the busiest and most stressful travel day of the year - the day before Thanksgiving.
The goal was to help people turn their Thanksgiving trek into a triumph by offering them entertaining content and digital giveaways from such partners as: Amazon, Apple, Condé Nast, Gogo, Boingo, Pandora, and JetBlue. These giveaways were free to everyone and Verizon "More Everything" customers received an extra 2GB of data for being brand loyalists.
From ideation to customer journey, from media planning to buying, this integrated campaign delivered a holistic campaign including: online display, pre-roll video, radio, and a landing page experience.
Connection Day generated almost 3.7 million visits to the landing page, driving over 735,000 sign-ups and more than 1.461 million visitors to VerizonWireless.com on Connection Day.
Connection Day won a DMA Echo Award and it has been featured on: Advertising Age, BGR. CIO Today, C/NET, CNN Money, Digital Trends, engadget, Fast Company, Geek, Good Morning America, Mashable, MTV, Nasdaq, NBC, New York Times, PC Magazine, Phandroid, Reuters, Today Show, VH1, Washington Post, and more.
For several years, Suzanne worked on digital creative for L’Oreal Paris both at R/GA and at Zeta.
As Executive Creative Director at Zeta, she lead every aspect of the digital customer journey, from the website preference center to the targeted emails. At R/GA, she wrote the copy for the first L’Oreal Paris website and all of the smaller websites (Advanced RevitaLift, Age Perfect Pro-Calcium, Color of Hope, L'Oreal Awards, Women of Worth, and more).
This L’Oreal Paris work won one IAC Award and two W3 awards.
Verizon Wireless tasked Suzanne and her team to feature products in a very human and emotional way, so they created a campaign called “Firsts”.
These two commercials featured products in an emotional and impactful way: “Firsts” featured such emotional firsts as a child’s steps, a first apartment, a first job and “Time Together” featured the power of human connections that are powered by Verizon Wireless, America's largest LTE network.
To showcase how entertainment and information is at the core of what Disney does while information and services are at the core of what Zeta does, Suzanne worked with Fivestone Studios to create this inspirational video. It highlights the customer journey through the four Zeta pillars:
1. Listen to live consumer signals now
2. Engage in the moments that matter now
3. Connect to any device, wherever people are
4. Know what works, what doesn’t, and what’s now
Suzanne acted for Executive Creative Director for several Sprint campaigns, including these three award-winning campaigns.
The first was called Making Magic for Mother’s Day. The challenge was to get Sprint Android customers to upgrade to Samsung Galaxy 8 for just $10 a month. We tied the offer into Mother’s Day to reinforce the idea that we are all part of the greater Sprint family.
The second was called Sprint Brings Samsung G39 into Focus. The target was Sprint consumers eligible for an upgrade to the Samsung GS9 and GS9+. To do so, we featured the camera and its ability to take nighttime photos. We doubled open rates and improved the journey’s open rates by 354%.
The third was called Sprint’s Add-a-Line Sweetens the Pot. The goal was to couple the add-a-line deal with great prices to sweeten the pot. We used the “spring bee” theme to leverage Sprint’s strong brand presence.This email had a 21% lift in open rates and 50% lift in web conversation rates, hitting a sweet spot for both consumers and client.
Sprint Making Magic for Mother’s Day won a Silver W3 for General Marketing Categories for email marketing.
Sprint Brings Samsung G39 into Focus won a Silver W3 for General Marketing Categories for email marketing.
Sprint’s Add-a-Line Sweetens the Pot won a Silver W3 for Marketing Features for art direction for marketing.
Suzanne acted as both Creative Director and Executive Producer for this Cold Brew Cafe Campaign, which included: DRTV commercial, photo shoot, and all supporting sales and marketing materials.
This commercial ran nationally and increased sales significantly for the Cold Brew Cafe machine on Amazon.com.
For almost three years, Suzanne was the Executive Creative Director who lead the HP Creative Team to deliver an enormous amount of award-winning digital assets every month including the following:
- The New Product Launch, which featured these three animated new product emails
- The Spectre X2 Launch, which featured a clean modern design to illustrate the detachable laptop
- Omen targeted series gamers with a sleek design
- The Star Wars Special Edition Notebook launch, which leveraged the brand integration between HP and Star Wars
This HP work won: one Caples Award, six Communicator Awards, 17 IAC Awards, and 10 W3 Awards.
To rebrand Acxiom Impact in a modern way that positioned the company as the leading provider of data-driven, one-to-one data-driven marketing solutions, Suzanne and her team created a fully integrated campaign to cut through the oversaturated market.
This campaign included a: sizzle reel, website, email campaign, holiday campaign, and look book.
In order to feature the importance of vacations, Suzanne and her team created an unbranded, stop-motion video for Royal Caribbean Cruise Lines to help people reframe the way that they think about vacations.
“Vacation Daze” featured the struggle between work you and vacation you. All props were made exclusively for this video by a team of visual artists. We also then created a live-action version called “Presentation Demonstration”.
Royal Caribbean Vacation Days was featured in: AdPulp, AdWeek, BrandWeek, Creativity Magazine, and Forbes.
To focus on Verizon Wireless Small Business owners, we created a thirty second commercial called "Digital Dogs" to help highlight a day in the life of a small business owner and all of the Verizon products and solutions that keep small business owners running on a daily basis.
Beaulieu Vineyards partnered with Chris Noth to encourage fans to nominate their favorite Hometown Hunger Hero as part of the Give & Give Back Campaign.
As lead Creative Director, I supervised the photoshoot in Beaulieu Vineyards (Napa Valley) and created all of the collateral, pre-roll videos, and social posts.
Our task was to demonstrate how Verizon Wireless offers consistent, reliable wireless service. Suzanne and her team worked with Masters & Savant to create “No More Wifi Drama”, which targeted millennials to demonstrate how it's more affordable than ever before.
This pre-roll spot has been viewed over 3 million times on YouTube.
Sterling partnered with Padma Lakshmi to encourage fans to submit their favorite hosting tips and tricks to the Ultimate Host contest.
As lead Creative Director, Suzanne supervised and directed the photoshoot at Sterling Vineyards in Napa. Additionally, she created all of the deliverables for the: print ads, billboards, banners, videos, and social media materials.
Suzanne and her team created and executed this Haagen-Dazs social campaign, which encouraged fans to submit their favorite summer stories and photos to #HDmoment on Tumblr, Twitter, and Instagram.
We had fashion, style and food influencers choose the Top 50 Summer Moments, which created the final free Ode to Summer e-Book, which was downloadable on iTunes and Amazon.
In an effort to highlight Disney Vacation Club's magical experiences and deluxe accommodations, we created an integrated campaign that used the iconic GPS symbol to highlight each magical Disney moment.
To educate HSBC consumers on how they could reduce their carbon footprint, Suzanne and her team created the award-winning "There's No Small Change" campaign. The concept was that every small change helped the environment. This messaging was communicated through : print ads, posters, direct mail, website, and digital.
This campaign won an: Communicator Award, ECHO Award, and Green Effie Award. Additionally, it was featured in Directory Magazine.
To target millenials, Suzanne and her team collaborated with Buzzfeed to create several posts that varied from back-to-school anxiety to phone battery stress and target them in a pop culture way.