My team and I came up with the idea of creating a brand new day to help Verizon Wireless humanize their brand and kick off the holiday season. This new day, called Connection Day, connected travelers to the people and things that they loved the most on the busiest travel day of the year.
The goal was to help people turn their Thanksgiving trek into a triumph by offering them entertaining content and digital giveaways from such partners as: Amazon, Apple, Condé Nast, Gogo, Boingo, Pandora, and JetBlue. These giveaways were free to everyone and Verizon "More Everything" customers received an extra 2GB of data for being brand loyalists.
From ideation to customer journey, from media planning to buying, our integrated campaign delivered a holistic campaign including: online display, pre-roll video, radio, and a landing experience.
Connection Day generated almost 3.7 million visits to the landing page, driving over 735,000 sign-ups and more than 1.461 million visitors to VerizonWireless.com on Connection Day. This campaign won a DMA Echo Award (2016) and has been featured on: Advertising Age, BGR. CIO Today, C/NET, CNN Money, Digital Trends, engadget, Fast Company, Geek, Good Morning America, Mashable, MTV, Nasdaq, NBC, New York Times, PC Magazine, Phandroid, Reuters, Today Show, VH1, Washington Post, and more.
Acted as Executive Producer and Creative Director for Cold Brew Cafe Campaign, which included: DRTV commercial, photo shoot, and all supporting sales and marketing materials.
Commercial was primarily filmed at my house and I acted as an extra during the filming at The Drawing Room Cafe.
First step. First love. First apartment.
Life is filled with firsts. This Verizon Wireless "Firsts" Campaign included two pre-roll spots (Firsts and Time Together) that showed the power of human connections and all of the firsts powered on Verizon Wireless, America's largest LTE network.
For over a year at R/GA, I was dedicated to rebranding L'Oreal Paris, which included websites and banners.
During that time, I provided creative direction and copy for the following websites: L'OrealParis.com, Advanced RevitaLift, Age Perfect Pro-Calcium, Color of Hope, L'Oreal Awards, Women of Worth, and more.
I currently lead the entire HP Creative Team at Zeta, who deliver an enormous amount of award-winning digital assets every month including the following:
- New Product Launch, which featured these three animated new product emails that won IAC, W3, and Communicator Awards.
- Spectre X2 Launch featured a clean modern design to illustrate the detachable laptop and won an IAC.
- Omen targeted series gamers with a sleek design that won an IAC and Communicator Award.
- Star Wars Special Edition Notebook leveraged the brand union to help win a Caples Award and W3 Award.
How do you define yourself in an extremely competitive and oversaturated world of data and marketing? By positioning yourself as a leading provider of data-driven, one-to-one email and cross channel marketing solutions.
To rebrand Acxiom Impact in a modern way that humanized our brand, we created a fully integrated campaign which included: sizzle reel, website, email campaign, holiday campaign, and look book.
To feature Verizon Wireless Small Business, we created a :30 second spot called "Digital Dogs" that highlights a day in the life of a small business owner and all of the Verizon products and solutions that keep her business running.
To help show Americans just how important vacations are, we created an unbranded, stop-motion video for Royal Caribbean to help people rethink work you versus vacation you.
All props were made exclusively for this video by a team of visual artists. We also then created a live-action version called Presentation Demonstration: https://vimeo.com/14563731.
Featured in: AdPulp, AdWeek, BrandWeek, Creativity Magazine, and Forbes.
Art Director: Peter Cortez
Production Company: HunterGatherer
Sterling partnered with Padma Lakshmi to encourage fans to submit their favorite hosting tips and tricks to the Ultimate Host contest.
My role included creating, supervising, and directing the photoshoot at Sterling Vineyards in Napa. Additionally, I provided all creative for the: print ads, billboards, banners, videos, and social media materials.
What's your favorite part of summer? Sun in your face, sand in your toes, or ice cream on the beach?
This Haagen-Dazs campaign encouraged fans to submit their favorite summer stories and photos to #HDmoment on Tumblr, Twitter, and Instagram. The Top 50 Summer Moments created the free Ode to Summer e-Book, which was downloadable on iTunes and Amazon.
Beaulieu Vineyards partnered with Chris Noth to encourage fans to nominate their favorite Hometown Hunger Hero as part of the Give & Give Back Campaign.
My role included creative direction and supervision for the photoshoot in Beaulieu Vineyards (Napa Valley) as well as creating all collateral, pre-roll videos, and social posts.
The award-winning "There's No Small Change" campaign educated consumers on how they could reduce their carbon footprint utilizing: print ads, posters, direct mail, and online awareness.
This campaign resonated broadly in the financial community and won: Communicator Award, ECHO Awards, and Green Effie Awards. Additionally, it was featured in Directory Magazine.
Our goal was to deliver an animated video that demonstrated how Verizon Wireless offers consistent, reliable wireless service without any WiFi drama. We worked with Masters & Savant to target millennials and show them how it's more affordable than ever before.
This pre-roll spot has been viewed almost 3 million times on YouTube alone.
Mother's Day is a great day to give back to your favorite person in the world: your Mom.
We were tasked with creating an engaging interactive unit that encouraged sons and daughters of all ages to find the perfect gift for their Mom. We worked with Telemetry to create the interactive unit.
To target millenials, we collaborated with Buzzfeed to create several posts that varied from back-to-school anxiety to phone battery stress.
Every year, Chase hosts the American Giving Awards, where it celebrates local charities. This year we launched an awareness campaign digitally (ATM machines and online) leading to the Facebook Sweeps. Winners will be announced at American Giving Awards aired in December on CBS.
This integrated HSBC Premier branding campaign targeted the key "cosmocrat" audience at all of the critical touch-points: print, point-of-sale, direct mail, and online.
In an effort to highlight Disney Vacation Club's magical experiences and deluxe accommodations, we created an integrated campaign that used the iconic GPS symbol to highlight each magical Disney moment.