Over 20 years of international, award-winning experience creating groundbreaking integrated solutions for highly recognizable clients at world-class agencies. Proven leader with a long history of delivering groundbreaking custom advertising solutions, building client relationships to increase revenue, winning new business, and nurturing creative potential.
Zeta, Executive Creative Director/Director of Agency Services, 2015-present
Leads the creative agency and sets the creative vision for Zeta (formerly Acxiom Impact), where she is responsible for: setting the overall strategy of the creative agency, advising clients on creative best practices, leading business development for the agency, strengthening the creative offering, and managing creative P&L. Clients include: Century Link, Garnier, Hewlett-Packard, L'Oreal, and Sony and more. Over 60 creative award wins since joining, including: Addy, Caples, Communicator, IAC, and W3 Awards). Acxiom Impact Panelist for 2015 Email Insider Summit on Balancing Your Brand and Direct Marketing.
Moxie, Creative Director, 2013-2015
Head Creative Director for all Verizon Wireless acquisition marketing and communication initiatives, including the highly recognized Connection Day campaign. Responsible for overseeing all creative at Moxie New York, for building and maintaining a cross-office team, and for leading new business initiatives. Moxie Panelist for 2014 Zenith Mobile Day panel on Creative Mobile advertising.
Freelance Creative Director, 2010-2013
Arnold Worldwide: Created branding solutions for Aetna, Dell, and Sanofi Aventis.
Blast Radius: Digital solutions for Novartis (Excedrin and Prevacid24HR).
McCann: Branding and brochures for American Airlines Membership Programs.
mcgarrybowen: Digital and social networking solutions for Chase.
Momentum: Experiential advertising campaigns for American Express Unstaged and Coachella.
Rosetta: Creative and strategy on pitches, including the winning Nivea one.
Taylor: Created integrated branding for: CapitalOne, Diageo, Nestle, and Procter & Gamble.
JWT, Associate Creative Director/Head of Copy, 2007-2010
Responsible for creating brand platform solutions for a multitude of clients (FEMA, HSBC, Microsoft, Royal Caribbean, Skinny Cow). Successfully managed a team of copywriters and proofreaders, resulting in numerous awards and recognitions for HSBC and Royal Caribbean.
R/GA, Copy Director, 2005-2007
Lead digital creative and writer for several clients: Johnson & Johnson, L’Oreal Paris, Lowe’s, Nokia, Purina, and Verizon Wireless. Contributed to all high-profile pitches, while working closely with Bob Greenberg and the managing partners.
Freelance Associate Creative Director, 2004-2005
141 Worldwide: Created branding and exhibition work for British American Tobacco.
Agency.com: Digital campaigns for: Animal Planet, Discovery Channel, and Travel Channel.
Draft: Branding executions for Verizon Wireless.
Deutsch: Digital solutions for: Intel, MCI, Microsoft, and Tylenol.
Digitas, Senior Copywriter, 2003-2004
Worked on American Express Credit Cards creating direct mail and interactive campaigns for: Blue, Cardmembers Get It, Sting Live, and Wheel of Fortune Blue Cash Week.
Freelance Senior Copywriter, 2000-2003 (London, UK)
Bates UK: Provided integrated solutions for: Kahlua, Lucky Strike, Safeway, and Tia Maria.
Biggart Donald: Integrated direct mail and interactive campaigns for Orange Mobile.
Euro RSCG: Websites for British Tourist Authority and Budweiser.
Imagination: Exhibition advertising for: Cadbury, Coca-Cola, Ericsson, and Ford.
Ogilvy & Mather: Print ads for Ford and IBM Software.
OgilvyOne, Senior Copywriter, 1999-2000
Created countless award-winning print ads, radio spots, websites and banners for: IBM, Kimberly-Clark, Kodak, New York Public Library, ONDCP, and Ponds.
Deutsch, Copywriter, 1997-1999
Conceptualized and executed award-winning and groundbreaking digital solutions for: IKEA, LensCrafters, and Tanqueray.
SS+K, Copywriter, 1996-1997
Lead copywriter for integrated campaigns (Liz Claiborne, Sallie Mae, and Time Warner Cable) while assisting with art buying and traffic.
Grey, Junior Copywriter, 1995-1996
Conceptualized and wrote print, radio, and collateral for ABC Television and HarperCollins.
BT: 1 Campaign Direct Award. Featured in Revolution Campaign of the Week
CenturyLink: 2 W3 Awards
Garnier: 2 IAC Awards
HP: 1 Communicator, 5 IAC and 10 W3 Awards
HSBC: 1 Communicator, 1 ECHO and 1 Green Effie Award. Featured in Directory Magazine
IBM: 1 Addy, 1 Andy and 1 Icon Award
Ikea: 1 Andy Award. Featured in Communication Arts (Website of the Week), Metropolitan Home, New York Times, and Time Out
Johnson & Johnson: 1 ad:tech and 2 Web Marketing Awards
L'Oreal: 1 IAC and 2 W3 Awards
ONDCP: 1 Addy Award
Ponds: 2 Addy, 1 Echo, 1 International Web Page, 1 London International, 1 MC Icon, and 3 Web Marketing Awards. Featured in Communication Arts Annual
Royal Caribbean: Featured in AdPulp, Adweek, Brandweek, Creativity Online, Forbes, and PR Newswire
Sony: 1 Addy, 3 IAC and 5 W3 Awards
Tanqueray: 2 ad:tech Awards. Featured in Advertising Age, Adweek, CBS News, and Thomas Forbes’ Webworks
Verizon Wireless: 1 DMA Echo Award. Featured in: CNN Money, Digital Trends, engadget, Fast Company, Mashable, MTV, Nasdaq, NBC, NYT, PC Magazine, Reuters, Today Show, and VH1
Judge: Addy's (Columbus 2012, Raleigh 2015), American Business Awards (2014-present), and Caples Awards (2007-present)
Portfolio Reviews: FIT Students (2014-present), NYCFotoWorks (2014-present) and Palm Springs Photo Festival (2017)
Panelist: Advertising Week (2016), Email Insider Summit (2015), FIT Digital Media (2015), Zenith Mobile Day (2014), and SheSays Panelist (2013)
Teacher: Adjunct Professor for FIT's Digital Media Advertising Class (Spring 2014 - present)
Journalist: Contributor to The Ad Buzz and DMNews publications
Mentor: Mentor for SheSays, the only global creative network for females in advertising
1994: Boston University, BS in Communication. Major: Advertising, Minor: English
1990: Choate Rosemary Hall. Graduated with Honors in Fine Arts.
Dual citizen (USA and France); permitted to work in both USA and EU