First Response: Rebranding Campaign

Holy #H%$, OMG, finally, WT%%^#$%, yasssssssssss. Every woman remembers their first response. This campaign takes a modern approach to sharing women’s first responses throughout their potential pregnancy journey, from thinking she might be pregnant to getting her pregnancy test results.

We will be launching this campaign with five TV scripts that are about to go into production.Our website is filled with information, education, and witty humor to turn our viewers into a larger social community. Our social media takes a lighthearted approach to the journey with #WhatsYourFirstResponse.

We will support this massive campaign with: Pink Lines and Punch Lines Nationwide Tour, a dedicated YouTube Channel., a line of merchandise, and anr Ice cream collaboration with Ben & Jerry’s.

So no matter where a woman is in her pregnancy (or non pregnancy) journey, First Response will be right by her side throughout the entire process.

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