As VP of Integrated Marketing and creative, Suzanne leads integrated marketing and creative at Jackson Hewitt. Her strategic, customer-centric approach help drives growth through compelling and impactful brand solutions with best-in-class marketing solutions.
Jackson Hewitt’s 2022 Integrated Campaign “We See You” is built on three critical pillars with human connection at the core. This campaign featured innovative new ways of targeting clients.
This campaign included TV commercials (“Certainty’, “Welcome’, and “Thanks”), influencer integrations (Steve Wilkos and Maury Povitch), radio, digital, social, and websites.
Towards the end of the season, we also took a challenger approach to online filing with a digital campaign (“Free Free and “Us v Them”).
