Suzanne worked on digital creative for L’Oreal Paris at two different ad agencies, Zeta and R/GA. As Executive Creative Director at Zeta, she lead every aspect of the digital customer journey for L’Oreal. She oversaw the creative team on targeted emails, taking them through the entire customer acquisition stream (acquisition to retention to loyalty). All tracked with either A/B or multivariate tests and optimized accordingly.
At R/GA, she connected to create the first L’Oreal Paris website and wrote all of the copy over a course of a year. Additionally, she wrote copy for all of the branded L’Oreal websites including: Advanced RevitaLift, Age Perfect Pro-Calcium, Color of Hope, L'Oreal Awards, Women of Worth, and more.
This L’Oreal Paris work won one IAC Award and two W3 awards.
