May Babes Maternity is a new maternity clothing brand that is setting new standards for what motherhood looks like. They want to represent a more diverse and inclusive maternal audience and asked for branding that communicated their mission.
To do so, we created the “Baby Bump” logo to represent everyone's unique process in the maternal journey. The design was inspired by the trimester cycle, showing different body shapes throughout the pregnancy. The black and white logo is the main logo and the gold version was created for special events and promotions.
The May Babes launch campaign included: logo, brand guidelines, website, and social concepts for better integrated cadence.
“I was lucky to get The AGNCY as my advertising agency. They are above and beyond my wildest dreams of a professional agency to work with that I literally pinch myself when we meet every Friday. I just looked at the logos and OMFG I am blown away and pretty emotional. They are amazing. I feel like the trajectory of my business has been deeply impacted by The AGNCY and their work. I look forward to more time spent working with them in the future.” Emily Bentz, Founder of May Babes Maternity.
