To help humanize the Verizon Wireless brand, Suzanne and her team created Connection Day, a brand-new national day designed to turn the Thanksgiving travel trek into a triumph. On the busiest and most stressful travel day of the year, the day before Thanksgiving, Verizon gave commuters entertaining content and digital giveaways to keep them connected, engaged, and appreciated along the way.
Verizon partnered with premium brands (including Amazon, Apple, Condé Nast, Gogo, Boingo, Pandora, and JetBlue) to offer free content and experiences to everyone. Verizon “More Everything” customers received an additional 2GB of data as a thank-you for their loyalty.
From ideation and customer journey design to media planning and buying, the integrated campaign delivered a holistic experience across online display, pre-roll video, radio, and a dedicated landing page.
Connection Day generated nearly 3.7 million visits to the landing page, drove more than 735,000 sign-ups, and brought over 1.461 million visitors to VerizonWireless.com on Connection Day. The campaign won a DMA Echo Award and was featured by Advertising Age, BGR, CIO Today, CNET, CNN Money, Digital Trends, Engadget, Fast Company, Geek, Good Morning America, Mashable, MTV, Nasdaq, NBC, The New York Times, PC Magazine, Phandroid, Reuters, Today, VH1, The Washington Post, and more.
