This year more than ever, every dollar matters. Inflation, potential recession, and the rising the price of eggs has people looking for financial relief wherever they can find it.
This key insight led to our core message “When every dollar matters, it matters who does your taxes”. The next step was to create an engaging, ownable, and campaign that stood out in the sea of tax sameness.
“What the Buck?” Is an integrated campaign featuring two TV commercials (Empty Wallet TV and Pricey Pizza TV) along with supporting radio, social, and digital. This entire campaign was done in-house at Jackson Hewitt in partnership with our production partner Ayni Brigade. Adweek featured our launch TV Spot “Empty Wallet” and described this as the “not-so-subtle “What the Buck” campaign”.
We created our back-up “Need Money?” spots for Empty Wallet and Pricey Pizza for those who were a little more sensitive to the campaign.
Buck Yeah!
