SUMMARY
CMO/Award-Winning Brand Strategist & Creative/Driving Fortune 500 Growth/Fractional Leader
A visionary marketing leader with over 25 years of experience driving brand transformation, measurable growth, and client engagement for Fortune 500 companies across the U.S., the UK, and global markets. Renowned for inspiring and leading high-performing teams to deliver award-winning, omnichannel campaigns for household names such as American Express, Chase, L’Oréal, and Verizon Wireless, generating multi-million-dollar ROI and market share gains. Recognized with 100+ industry awards and featured in outlets including AdAge, Forbes, and The New York Times, I excel at strategic storytelling, innovation, and mentoring cross-functional teams. Trusted as a Fractional Chief Marketing Officer, advisor, and creative executive, I set new standards for growth, loyalty, and team culture in dynamic and complex environments.
EXPERIENCE
The AGNCY, President & Chief Marketing Officer, January 2019-present (NYC)
Suzanne Darmory is President and Chief Marketing Officer of The AGNCY, a boutique marketing agency renowned for transforming people into brands and brands into groundbreaking success stories. Since 2019, she has delivered best-in-class brand experiences powered by strategy, data, and analytics, consistently producing award-winning creative and measurable client growth. The AGNCY has achieved triple-digit market share gains, driven client transformation, improved client ROI, and set new standards in marketing innovation and brand strategy. Clients include Elite Healthspan, First Response, Greenwich Connections, IBM, Jonathan Prince Studios, Let’Soul, L’Oréal, LunchboxWax, Mark D Arons, Mayor Bloomberg, May Babes Maternity, Rockland Rowing, The Fix Experts, The Undies Project, and Thomson Reuters. As a recognized industry leader, Suzanne has spoken at Boston University and Guru Events, mentors at Boston University, Miami Ad School, and Shoptalk, and serves as an ongoing judge for the American Business Awards, ECHO Awards, NYCFotoWorks, LE BOOK, and Palm Springs Photo Festival. She has also participated as a panelist for Backstage, MediaPost, RXR Real Talk, and 24 Seven Techfluence Series.
Refundo, Chief Marketing Officer, November 2023-December 2024 (NJ)
Suzanne was Chief Marketing Officer at Refundo, the only minority-owned fintech platform in the tax industry committed to advancing inclusivity in the communities it serves. She developed and championed end-to-end marketing strategy for Refundo’s suite of fintech products, driving measurable business growth. Leveraging her deep understanding of the tax industry and target audience, Suzanne directed integrated go-to-market campaigns, led data-driven pipeline generation, managed vendor and partner relationships, and built a full-stack marketing team to support the company’s objectives. She collaborated with the CEO and senior executives to execute strategic vision, launch a cybersecurity product, and provide market positioning and long-term growth guidance. She partnered with cross-functional teams to align strategies and achieve business objectives, while overseeing budgets and annual forecasting. She was a speaker at Advertising Week 2024, The Buzz, CMO Network, and Performance Marketing Insiders; mentor to Boston University students and Shoptalk Meetup for Women; and judge for ongoing award shows including Society of Publication Designers and Workbook.
Jackson Hewitt, Vice President of Integrated Marketing and Creative, July 2021-April 2023 (NJ)
Suzanne led integrated marketing and creative strategy at Jackson Hewitt with a customer-centric approach to drive growth through compelling, impactful brand solutions. She ensured best-in-class branded content and cohesive marketing efforts across all distribution channels, including TV, print, point of sale, radio, social media, and digital. She managed the P&L to help reduce costs by $1m through establishing an internal Center of Excellence; showcased customer stories with new vendor integrations; improved culture and diversity; collaborated with Walmart and franchisees for better customer experience; and increased internal collaboration and processes. She was a keynote speaker at MediaPost, panelist at NJ Ad Club, and moderator for ShopTalks.
Zeta, Vice President, Chief Creative Officer, June 2015-December 2018 (NYC)
Suzanne was Vice President and Chief Creative Officer at Zeta (acquired from Acxiom) responsible for steering client growth by leveraging best practices, leading business development, and overseeing the global advertising department for clients across the US, Europe/EMEA, and APAC. She managed the creative P&L (achieving 70% profit) and won more than 70 advertising awards, including Addy, Caples, Communicator, IAC, and W3. Clients included Ahold, Chase, Citizens Bank, Hewlett-Packard, L’Oréal, Petco, and Quaker. She was a panelist at Advertising Week, DMEXCO, eTail West, FIT, and MediaPost Insider Summit.
Moxie, Executive Creative Director, January 2013-June 2015 (NYC)
As Executive Creative Director, Suzanne led all Verizon Wireless digital acquisition marketing and communication campaigns. She was also responsible for co-managing the New York City office, overseeing a cross-office creative team, and leading new business initiatives. Her “Connection Day” campaign generated nearly 4 million clicks, won a DMA Echo Award, and was featured in more than 30 publications. Clients included Chick-fil-A, Galbani, and Verizon Wireless. Suzanne was a panelist for Mobile Media Day.
Freelance Creative Director, September 2010-December 2012 (NYC)
Suzanne spent three years freelancing in NYC at agencies including Arnold, Blast Radius, McCann, mcgarrybowen, Momentum, Rosetta, and Taylor PR. Clients included Aetna, American Airlines, American Express, Aventis, Chase, Dell, Diageo, Haagen-Dazs, Nestle, Nivea, Novartis, P&G, and Sanofi.
J. Walter Thompson, Associate Creative Director/Head of Copy, May 2007-August 2010 (NYC)
As ACD and Head of Copy, Suzanne was responsible for creating brand platform solutions for a multitude of clients, managing a team of writers and proofreaders, and winning numerous awards. Clients included DeBeers, FEMA, HSBC, Microsoft, Royal Caribbean, Skinny Cow, and The Marines.
R/GA, Copy Director, February 2005-April 2007 (NYC)
Suzanne acted as lead digital creative and conceptual copywriter, contributing to all high-profile pitches. Clients included Johnson & Johnson, L’Oréal, Lowe’s, Nokia, Purina, and Verizon Wireless.
Freelance Associate Creative Director, December 2004-January 2005 (NYC)
As a freelancer, Suzanne was responsible for campaigns and branding at Agency.com, Deutsch, and FCB. Clients included Animal Planet, Discovery, Intel, MCI, Microsoft, Tylenol, and Verizon Wireless.
Digitas, Senior Copywriter, August 2003-November 2004 (NYC)
Suzanne led all creative concepts and executions for American Express campaigns including Blue, Cardmembers Get It, Sting Live, and Wheel of Fortune Week. Clients included American Express Blue and American Express Corporate cards.
Freelance Senior Copywriter, December 2000-July 2003 (London, UK)
Suzanne spent three years freelancing at leading London agencies including Bates UK, Biggart Donald, Euro RSCG, Imagination, and Ogilvy & Mather. Clients included Budweiser, Cadbury, Coca-Cola, Diageo, Ericsson, Ford, IBM, and Orange.
OgilvyOne, Senior Copywriter, September 1998-December 2000 (NYC)
She was tasked with creating concepts and executing award-winning print ads, websites, and digital banners. Clients included IBM, Kimberly-Clark, Kodak, New York Public Library, ONDCP, and Ponds.
AWARDS
Ahold 4 Communicators, 3 IACs, 1 OMMA, 1 Marketer Quarterly, 5 W3 Awards AMCN 1 W3 Award BT 1 Campaign Direct Award CenturyLink 2 W3 Awards Garnier 2 IAC Awards Hawaii Visitor and Convention Bureau 1 IAC, 1 Marketer Quarterly, 1 W3 Award HP 6 Communicators, 17 IAC, 10 W3 Awards HSBC 1 Communicator, 1 Echo, 1 Green Effie Award IBM 1 Addy, 1 Andy, 1 Icon Award Ikea 1 Andy Award Johnson & Johnson 1 ad:tech, 2 Web Marketing AwardsONDCP 1 Addy Award L’Oréal 1 IAC Award, 2 W3 Awards Ponds 2 Addys,1 Echo, 1 International Web Page, 1 London International, 1 MC Icon, 3 Web Marketing Awards Royal Caribbean Featured in AdPulp, Adweek, Brandweek, Forbes, and PR Newswire Sony 1 Addy, 3 IAC, 5 W3 Awards Sprint 1 Marketer Quarterly, 5 W3 Awards Tanqueray 2 ad:tech Awards Verizon Wireless 1 Echo Award
PRESS
Panelist: Advertising Week (2024); AAF Houston (2024); MediaPost TV & Video Summit (2022); NJ Ad Club (2022); MediaPost Brand Insider Summit (2021); Backstage The Slate (2020); MediaPost Marketing CPG Conference (2019); 24 Seven Techfluence Series (2019); eTail West (2018); DMEXCO (2017); Advertising Week (2016); Email Insider Summit (2015); FIT Digital Media (2015); Zenith Mobile Day (2014); SheSays (2013) Presenter: Boston University (2025); Speaker at Delivered conference (2023); Keynote at MediaPost Brand Insider Retail Summit (2023); MediaPost TV & Video Insider Summit (2022); NJ Ad ClubInterviews: Advertising Week (2024); The Buzz (2024); The CMO Network (2024); Deciphering the Mind of a CMO (2024); WebMechanix podcast (2023); Performance Marketing Insiders (2023); AdTastic (2022); Greenwich Oral History for the 9/11 Project (2017) Judge: Addy's (Raleigh 2015, Columbus 2012); American Business Awards (2014-present); Caples Judge (2007-2016); Echo Awards (2018-present) Reviewer: FIT Students (2014-present); Le Book Connections (2023-present); NYCFotoWorks (2014-present); Palm Springs Photo Festival (2017-present); Society of Publication Designers (2023) Teacher: Adjunct Professor for FIT's Digital Media Advertising Class (Spring 2014 – 2020) Moderator: ShopTalks Leveraging New Marketing and Social Commerce Platforms Journalist: Published in Miami Ad School’s book: First Chapter Project; contributor to Ad Buzz and DMNews Mentor: Boston University; Miami Ad School; Shoptalk Meetup for Women
EDUCATION
Boston University, BS in Communication. Major: Advertising, Minor: English
Choate Rosemary Hall. Graduated with Honors in Fine Arts
CITIZENSHIP
Dual citizen (US and France); authorized to work in both the U.S. and EU.