SUMMARY
Suzanne has over 25 years of international experience championing Fortune 500 brands and articulating their visions through marketing and advertising initiatives. Her track record of driving transformative change with a relentless focus on results has led to Suzanne becoming a renowned industry leader. She has been recognized by MARsum as Top 100 Influencers in Marketing and Advertising, Business Leaders Magazine as the Top 100 Business Leaders, Refinery29 as top 29 most powerful women in digital, and featured on the “Where Are the Boss Ladies?” list.
EXPERIENCE
Refundo - Interim Chief Marketing Officer, 2023-present (NJ)
Suzanne is Chief Marketing Officer of Refundo, the only minority-owned fintech platform in the tax industry that is committed to bringing inclusivity to the communities that they serve. She leverages her vision and expertise to develop and champion the end-to-end marketing strategy for the Refundo suite of products to drive business growth. Suzanne’s deep understanding of the tax industry and target audience drives her integrated go-to-market strategy, data-driven pipeline generation, vendor and partner relationships, and a growing full-stack marketing team. She collaborates with the CEO and senior executives to develop and execute the company’s strategic vision and objectives, provides guidance on market positioning and long-term growth strategies, collaborates with cross-functional teams to align strategies and achieve business objectives, and oversees budgeting while forecasting annual plans. Speaker: Advertising Week, New Jersey Digital Marketing Conference, The CMO Network, Deciphering the mind of a CMO, TINY podcast, The Buzz; The Mentor: Boston University, Shoptalk Meetup for Women; Reviewer: NYCFotoWorks, Palm Springs Photo Festival, Society of Publication Designers, and The American Business Awards.
The AGNCY - President, Chief Creative Officer, 2019-present (NYC)
Suzanne is President and Chief Creative Officer of The AGNCY, a boutique advertising agency that leverages strategy, data, and analytics to create best-in-class brand experiences with award-winning creative executions. She created the agency to provide a nimble, scalable model for clients to share their brand story in innovative new ways. Clients include: ACAF, Bloomberg, Dolmazzi, First Response, IBM, Jonathan Prince Studios, Let’Soul, L’Oreal, LunchboxWax, May Babes Maternity, Miller Rosnick, Roula, The Undies Project, and Thompson Reuters. Speaker: Delivered 2023 by Guru Events; Panelist: Backstage The Slate Panel Series, MediaPost Marketing CPG Conference Panel, RXR Real Talk, 24 Seven Techfluence Series; Mentor: Boston University. Miami Ad School, Shoptalk Meetup for Women; Reviewer: NYCFotoWorks, Palm Springs Photo Festival, Society of Publication Designers.
Jackson Hewitt - Vice President, Integrated Marketing and Creative, 2021-2023 (NJ)
Suzanne led the integrated marketing and creative strategy at Jackson Hewitt with a customer-centric approach to help drive growth through compelling and impactful strategic brand solutions. She ensured the delivery of best-in-class branded content and cohesive marketing efforts across all distribution channels: TV, radio, social media, and digital. She managed the P&L to help reduce $1m in costs by creating an internal Center of Excellence, showcased the customer story with new vendor integrations, improved culture and diversity, collaborated with franchisees for better customer experience, and increased internal collaboration and processes. Speaker: MediaPost Brand Insider Retail Summit; Panelist: NJ Ad Club; Interview: MediaPost Breaking the Mold; Moderator: ShopTalks.; Mentor: Boston University, Shoptalk Meetup for Women; Reviewer: NYCFotoWorks, Palm Springs Photo Festival.
Zeta - Vice President, Chief Creative Officer, 2015-2018 (NYC)
Suzanne was Vice President and Chief Creative Officer at Zeta (acquired from Acxiom) where she was responsible for: steering client growth by leveraging best practices, leading business development, overseeing the global creative department, managing the creative P&L, and winning over 70 advertising awards (Addy, Caples, Communicator, IAC, and W3 awards). Clients included: Ahold, Chase, Citizens Bank, Hewlett-Packard, Petco, and Quaker. Panelist: Advertising Week, DMEXCO, eTail West, FIT, MediaPost Email Insider Summit, Reviewer: NYCFotoWorks, Palm Springs Photo Festival.
Moxie - Executive Creative Director, 2013-2015 (NYC)
As Executive Creative Director, Suzanne lead all Verizon Wireless digital acquisition marketing and communication campaigns. Suzanne was responsible for: co-managing the New York City office with a Managing Director, overseeing a cross-office creative team, and leading new business initiatives. Clients included: Chick-fil-A, Galbani, and Verizon Wireless. Panelist: Zenith Mobile Day.
Freelance - Creative Director, 2010-2013 (NYC)
Suzanne spent three years freelancing in NYC at such agencies as: Arnold, Blast Radius, McCann, mcgarrybowen, Momentum, Rosetta, and Taylor PR. Clients included: Aetna, American Airlines, American Express, Aventis, Chase, Dell, Diageo, Haagen-Dazs, Nestle, Nivea, Novartis, P&G, and Sanofi.
JWT - Associate Creative Director/Head of Copy, 2007-2010 (NYC)
As ACD and Head of Copy, Suzanne was responsible for creating brand platform solutions for a multitude of clients, managing a team of writers and proofreaders, and winning numerous awards. Clients included: DeBeers, FEMA, HSBC, Microsoft, Royal Caribbean, Skinny Cow, and The Marines.
R/GA - Copy Director, 2005-2007 (NYC)
Suzanne acted as lead digital creative and conceptual copywriter while contributing to all high-profile pitches. Clients included: Johnson & Johnson, L’Oreal Paris, Lowe’s, Nokia, Purina, and Verizon Wireless.
Freelance - Associate Creative Director, 2004-2005 (NYC)
As a freelancer, Suzanne was responsible for campaigns and branding at: FCB; Deutsch; 141 Worldwide; Agency.com. Clients included: Animal Planet, Discovery, Intel, MCI, Microsoft, Tylenol, and Verizon Wireless.
Digitas - Senior Copywriter, 2003-2004 (NYC)
Suzanne led all creative concepts and executions for American Express: Blue, Cardmembers Get It, Sting Live, and Wheel of Fortune Week. Clients included: American Express Blue and American Express Corporate cards.
Freelance - Senior Copywriter, 2000-2003 (London, UK)
Suzanne spent three years freelancing at such leading London agencies as: 141, Bates UK, Biggart Donald, Euro RSCG, Imagination, Ogilvy & Mather. Clients included: Budweiser, Cadbury, Coca-Cola, Diageo, Ericsson, Ford, IBM, and Orange.
OgilvyOne - Senior Copywriter, 1999-2000 (NYC)
She was tasked with creating concepts and executing award-winning print ads, websites, and digital banners. Clients included: IBM, Kimberly-Clark, Kodak, New York Public Library, ONDCP, and Ponds.
Deutsch - Copywriter, 1997-1999 (NYC)
Suzanne was one of the eight iDeutsch founders. Her role was to provide all concepts and all copy, which lead to a multitude of award-winning groundbreaking digital solutions. Clients included: IKEA, LensCrafters, and Tanqueray.
SS+K - Copywriter, 1996-1997 (NYC)
She created integrated campaigns while also supporting production and art buying departments. Clients included: Liz Claiborne, Sallie Mae, and Time Warner Cable.
Grey, Junior Copywriter, 1995-1996 (NYC)
Suzanne’s first entry level job was as Junior Copywriter for Grey, where she conceptualized and wrote print ads, radio spots, and direct mail. Clients included: ABC Television and HarperCollins.
AWARDS
Ahold 4 Communicators, 3 IACs, 1 OMMA, 1 Marketer Quarterly, 5 W3 Awards AMCN 1 W3 Award BT 1 Campaign Direct Award CenturyLink 2 W3s Awards Garnier 2 IAC Awards Hawaii Visitor and Convention Bureau 1 IAC Award, 1 Marketer Quarterly, 1 W3 Award HP 6 Communicators, 17 IAC, 10 W3 Awards HSBC 1 Communicator, 1 ECHO, 1 Green Effie Award IBM 1 Addy, 1 Andy, 1 Icon Award Ikea 1 Andy Award Johnson & Johnson 1 ad:tech, 2 Web Marketing Awards ONDCP 1 Addy Award L'Oreal 1 IAC Award, 2 W3 Awards Ponds 2 Addy’s,1 Echo, 1 International Web Page, 1 London International, 1 MC Icon, 3 Web Marketing Awards Royal Caribbean Featured in AdPulp, Adweek, Brandweek, Forbes, and PR Newswire Sony 1 Addy, 3 IAC, 5 W3 Awards Sprint 1 Marketer Quarterly, 5 W3 Awards Tanqueray 2 ad:tech Awards Verizon Wireless 1 DMA Echo Award
PRESS
Presenter: Keynote speaker at MediaPost Brand Insider Retail Summit (2023); Speaker at Delivered conference (2023); Speaker at MediaPost TV & Video Insider Summit (2022); The Caples Awards (2013)
Panelist: Advertising Week (2024); New Jersey Digital Marketing Conference (2024); MediaPost TV & Video Summit (2022); NJ Ad Club (2022); MediaPost Brand Insider Summit (2021); Backstage The Slate (2020); MediaPost Marketing CPG Conference (2019); RXR Real Talk (2019); 24 Seven Techfluence Series (2019); eTail West (2018); DMEXCO (2017); Advertising Week (2016); Email Insider Summit (2015); FIT Digital Media (2015); Zenith Mobile Day (2014); SheSays (2013)
Judge: ECHO Awards (2018-present); American Business Awards (2014-present); Caples Judge (2007-2016); Addy's (Raleigh 2015, Columbus 2012)
Interviews/Podcasts: The CMO Network (2024); Deciphering the Mind of the CMO (2024); TINY Podcast (2024): The Buzz (2024): WebMechanix podcast (2023); Performance Marketing Insiders (2023); AdTastic (2022); Martech Series (2022); Focus on Customer Experience (2022); Breaking the Mold (2021); The Hangover Takeover (2019); Campaign Magaizne (2017); Greenwich Library Oral History for the 9/11 Project (2017); Acxiom Target Your Audience (2016)
Reviewer: Le Book Connections (2023-present); Society of Publication Designers (2023); Palm Springs Photo Festival (2017-present); FIT Student Portfolios (2014-present); NYCFotoWorks (2014-present)
Teacher: Adjunct Professor for FIT's Digital Media Advertising Class (Spring 2014–2020)
Moderator: ShopTalks Leveraging New Marketing and Social Commerce Platforms
Journalist: Published in Miami Ad School’s book: First Chapter Project. Contributor to Ad Buzz and DMNews
Mentor: Boston University; Miami Ad School; Shoptalk Meetup for Women.
EDUCATION
1994: Boston University, BS in Communication. Major: Advertising, Minor: English
1990: Choate Rosemary Hall. Graduated with Honors in Fine Arts.
CITIZENSHIP
Dual citizen (USA and France); permitted to work in both USA and EU