Suzanne Darmory is President and Co-founder of the advertising agency hi, our name is, a results-driven, nimble, and lovable creative agency based in New York City. She was recognized by Refinery29 as one of the 29 most powerful women in digital, featured on the “Where Are the Boss Ladies?” list, and published in Miami Ad School’s upcoming book, “The First Chapter Project.”
Suzanne has 25 years of international, award-winning experience creating groundbreaking integrated advertising and marketing solutions for Fortune 500 clients. Suzanne spent most of her career at advertising agencies in New York (Arnold, Deutsch, Grey, JWT, Moxie, mcgarrybowen, Ogilvy, R/GA, Zeta) and in London (Bates UK, Euro RSCG, Imagination, Ogilvy & Mather).
In addition to winning over 100 Advertising Awards, Suzanne's work has been featured in: AdAge, Adweek, Brandweek, CBS, CNN, Communication Arts, engadget, Forbes, Good Morning America, Mashable, NBC, The New York Times, The Today Show, and more. She is an active judge, portfolio reviewer, panelist, speaker, and mentor.
hi, our name is, President and Co-founder, 2019-present
Suzanne is currently President and Co-founder of the advertising agency hi, our name is ,a results-driven, nimble, lovable, small creative agency based in New York City. Our goal is to provide client solutions for every medium in every channel. We have a proven track record of revolutionizing brands with groundbreaking creative solutions. Clients include: gpost, Honeysuckle Magazine, Lost Studios, Luis Enrique Design, Nyck Caution, and Spirits Lab Distilling Company.
Zeta, Vice President, Executive Creative Director, 2015-2018
Suzanne spent almost four years as VP/ECD at Zeta where she is responsible for: overseeing the entire creative department, steering client growth with creative best practices, leading business development, overseeing the creative P&L, and winning over 70 advertising awards (Addy, Caples, Communicator, IAC, and W3 awards). Clients included: Ahold, Chase, Citizens Bank, Hewlett-Packard, Petco, Quaker, and more. She was a Panelist for: eTail West (2018), DMEXCO (2017), Advertising Week (2016), Email Insider Summit and FIT (2015).
Moxie, Creative Director, 2013-2015
She acted as the lead Creative Director for all Verizon Wireless acquisition marketing and communication initiatives, including the highly recognized Connection Day campaign. She was responsible for overseeing all creative at Moxie New York, for building and maintaining a cross-office team, and for leading new business initiatives. Moxie Panelist for 2014 Zenith Mobile Day panel on Creative Mobile advertising.
Freelance Creative Director, 2010-2013
Suzanne spent three years as a freelancer with such assignments as: DM for American Airlines at McCann; digital for Chase at mcgarrybowen; branding for Aetna, Dell, and Sanofi Aventis at Arnold, digital for Novartis at Blast Radius, experiential campaigns for American Express at Momentum; creative strategy for pitches at Rosetta; integrated branding for Diageo, Nestle, and Procter & Gamble at Taylor.
JWT, Associate Creative Director/Head of Copy, 2007-2010
She was responsible for creating brand platform solutions for a multitude of clients (FEMA, HSBC, Microsoft, Royal Caribbean, Skinny Cow) and successfully managed a team of copywriters and proofreaders, resulting in numerous awards and recognitions for HSBC and Royal Caribbean.
R/GA, Copy Director, 2005-2007
Suzanne was the lead digital creative and writer for several key R/GA clients including: Johnson & Johnson, L’Oreal Paris, Lowe’s, Nokia, Purina, and Verizon Wireless. Contributed to all high-profile pitches, while working closely with Bob Greenberg and the managing partners.
Freelance Associate Creative Director, 2004-2005
As a freelancer, Suzanne was responsible for the following: Verizon Wireless branding for Draft; digital campaigns for Intel, MCI, Microsoft, and Tylenol at Deutsch; branding and exhibition work for British American Tobacco at 141 Worldwide; digital campaigns for Animal Planet and Discovery Channel at Agency.com.
Digitas, Senior Copywriter, 2003-2004
Suzanne was the Senior Copywriter in charge of creative concepts and digital and DM executions for American Express (Blue, Cardmembers Get It, Sting Live, and Wheel of Fortune Week).
Freelance Senior Copywriter, 2000-2003 (London, UK)
Suzanne lived and worked in London for three years, freelancing on the following projects: print ads for Ford and IBM Software at Ogilvy& Mather; exhibition work for Cadbury, Coca-Cola, Ericsson, and Ford at Imagination; integrated campaigns for Orange Mobile at Biggart Donald; websites for BTA and Budweiser at Euro RSCG; branding work for Diageo at Bates UK.
OgilvyOne, Senior Copywriter, 1999-2000
She created countless award-winning print ads, radio spots, websites and banners for: IBM, Kimberly-Clark, Kodak, New York Public Library, ONDCP, and Ponds.
Deutsch, Copywriter, 1997-1999
Suzanne conceptualized and executed a multitude of award-winning and groundbreaking digital solutions for: IKEA, LensCrafters, and Tanqueray
SS+K, Copywriter, 1996-1997
While acting as copywriter and art buyer, Suzanne created several integrated campaigns for: Liz Claiborne, Sallie Mae, and Time Warner Cable.
Grey, Junior Copywriter, 1995-1996
Suzanne conceptualized and wrote print, radio, and collateral for ABC Television and HarperCollins.
Ahold: 4 Communicator, 3 IAC, 1 OMMA, 1 Marketer Quarterly, and 5 W3 Awards
AMCN: 1 W3 Award
BT: 1 Campaign Direct Award. Featured in Revolution Campaign of the Week
CenturyLink: 2 W3 Awards
Garnier: 2 IAC Awards
Hawaii Visitor and Convention Bureau: 1 IAC , 1 Marketer Quarterly, and 1 W3 Awards
HP: 6 Communicator, 17 IAC, and 10 W3 Awards
HSBC: 1 Communicator, 1 ECHO, and 1 Green Effie Award. Featured in Directory Magazine
IBM: 1 Addy, 1 Andy and 1 Icon Award
Ikea: 1 Andy Award. Featured in Communication Arts (Website of the Week), Metropolitan Home, New York Times, and Time Out
Johnson & Johnson: 1 ad:tech and 2 Web Marketing Awards
L'Oreal: 1 IAC and 2 W3 Awards
ONDCP: 1 Addy Award
Ponds: 2 Addy, 1 Echo, 1 International Web Page, 1 London International, 1 MC Icon, and 3 Web Marketing Awards. Featured in Communication Arts Annual
Royal Caribbean: Featured in AdPulp, Adweek, Brandweek, Creativity Online, Forbes, and PR Newswire
Sony: 1 Addy, 3 IAC and 5 W3 Awards
Sprint: 1 Marketing Quarterly and 5 W3 Awards
Tanqueray: 2 ad:tech Awards. Featured in Advertising Age, Adweek, CBS News, and Thomas Forbes’ Webworks
Verizon Wireless: 1 DMA Echo Award. Featured in: CNN Money, Digital Trends, engadget, Fast Company, Mashable, MTV, Nasdaq, NBC, NYT, PC Magazine, Reuters, Today Show, and VH1
Judge: Addy's (Columbus 2012, Raleigh 2015), American Business Awards (2014-present), Caples Awards (2007-2016), and ECHO Awards (2018)
Portfolio Reviews: FIT Students (2014-present), NYCFotoWorks (2014-present) and Palm Springs Photo Festival (2017-present)
Panelist: eTail West (2018), DMEXCO (2017), Advertising Week (2016), Email Insider Summit and FIT Digital Media (2015), Zenith Mobile Day (2014), and SheSays (2013)
Teacher: Adjunct Professor for FIT's Digital Media Advertising Class (Spring 2014 - present)
Journalist: Contributor to The Ad Buzz and DMNews publications
Mentor: Mentor for SheSays, the only global creative network for females in advertising
1994: Boston University, BS in Communication. Major: Advertising, Minor: English
1990: Choate Rosemary Hall. Graduated with Honors in Fine Arts.
Dual citizen (USA and France); permitted to work in both USA and EU