Famous American sculptor Jonathan Prince tasked us with turning him from an artist into a brand prior to his private auction at Christie’s on September 9, 2019. To do so, we started with the basics: logo, brand guidelines, new website, photoshoot, and social assets.
This rebranding campaign helped showcase his new brand along with his incredible conceptual art in anticipation of his big fall show. We then went on to photograph the opening night Christie’s Sculpture Garden Event on September 9th to help him further strengthen his brand.
“Thanks to The AGNCY for spending time rebranding me for my exhibition at the Christie’s Sculpture Garden. Great job from all involved, including Suzanne Darmory.” Jonathan Prince, CEO of Jonathan Prince
