LunchboxWax hired The AGNCY to create a conceptual social media campaign that could last for an entire calendar year. The brief asked us to create an idea that helps people stop people in their tracks and make them think differently about the way they wax. It also tasked us with increasing brand awareness, improving guest counts, and creating guest retention.
Our solution was a concept called “Wax Poetic”, an idea that turned waxing into a conceptual art form. After a two-day photoshoot, our copy and visuals showcased the poetry to ripping out hair, the music to being powdered, and the true art form of waxing.
