Suzanne acted for Executive Creative Director for several Sprint campaigns, including these three award-winning campaigns.
The first was called Making Magic for Mother’s Day. The challenge was to get Sprint Android customers to upgrade to Samsung Galaxy 8 for just $10 a month. We tied the offer into Mother’s Day to reinforce the idea that we are all part of the greater Sprint family.
The second was called Sprint Brings Samsung G39 into Focus. The target was Sprint consumers eligible for an upgrade to the Samsung GS9 and GS9+. To do so, we featured the camera and its ability to take nighttime photos. We doubled open rates and improved the journey’s open rates by 354%.
The third was called Sprint’s Add-a-Line Sweetens the Pot. The goal was to couple the add-a-line deal with great prices to sweeten the pot. We used the “spring bee” theme to leverage Sprint’s strong brand presence.This email had a 21% lift in open rates and 50% lift in web conversation rates, hitting a sweet spot for both consumers and client.
Sprint Making Magic for Mother’s Day won a Silver W3 for General Marketing Categories for email marketing.
Sprint Brings Samsung G39 into Focus won a Silver W3 for General Marketing Categories for email marketing.
Sprint’s Add-a-Line Sweetens the Pot won a Silver W3 for Marketing Features for art direction for marketing.
