To help humanize the Verizon Wireless brand, Suzanne and her team came up with the idea of creating a brand new day called Connection Day. The goal was to help commuters turn their Thanksgiving trek into a triumph by giving them entertaining content and digital giveaways on the busiest and most stressful travel day of the year - the day before Thanksgiving.
We partnered with premium vendors (Amazon, Apple, Condé Nast, Gogo, Boingo, Pandora, JetBlue) to give away free content to keep them entertained and connected all day. These giveaways were free to everyone and Verizon "More Everything" customers received an extra 2GB of data for being brand loyalists.
From ideation to customer journey, from media planning to buying, this integrated campaign delivered a holistic campaign including: online display, pre-roll video, radio, and a landing page experience.
Connection Day generated almost 3.7 million visits to the landing page, driving over 735,000 sign-ups and more than 1.461 million visitors to VerizonWireless.com on Connection Day. Additionally, it won a DMA Echo Award and has been featured on: Advertising Age, BGR. CIO Today, C/NET, CNN Money, Digital Trends, engadget, Fast Company, Geek, Good Morning America, Mashable, MTV, Nasdaq, NBC, New York Times, PC Magazine, Phandroid, Reuters, Today Show, VH1, Washington Post, and more.
